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LG PRA.L Launching show
Client
Place
Challenge
Breakthrough
LG Electronics
Launching Venue, department store
Communicate exceptional features of Brand-new LG LED Mask while highlighting unparalleled sense of scale.
Planned massive launching event inviting multiple celebs and media influencers. As follow up activities, managed 160 pop-up stores in major retail places and held the product as a general trend in the market
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