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LG Cinebeam Lazer 4K promotion
Client
Place
Challenge
Breakthrough
Results
LG Electronics
CGV yongsan, Wangsipli
LG launched a new beam projector; despite the fact that LG is widely reknown as a leader brand in Home entertainment, purchasing beam projector was not a usual practice of koreans.
We located the event zone at major movie theater in Seoul. Hereby, we narrowly targeted our focus group, movie lovers, and increased the brand awareness among them.
40,000 direct experience
530,000 indrectly experienced
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